3 | MY BIG WHY | #ShopEthicalInstead
The main reason we chose to be an Ethical Fashion business is because we wanted to make a positive impact for people and the environment, throughout the supply chain, to raise awareness and guide consumers on how they are making difference with their choices.
Our ethical journey began after watching the True Cost documentary it made us realise that we can make a difference, being a fashion brand. We can make changes for the better. Showing consumers that you can have luxury contemporary fashion, that is also ethically made and sustainably produced.
The reason we are fully vegan fashion business is that we are against animal cruelty, animals should not be harmed for fashion. We do not use any animal bi products and are cruelty free, we are vegan throughout the business we do not want to add to the animal suffering around the world. With some of our products we donate a percentage to animal charities. Being a vegan fashion business has its own benefits as it also lowers our carbon footprint and is better for the environment.
Why we do what we do is because we care about people animals and the environment! - 10 hours ago