What contributes to great content creation? To understand the secret to great content marketing, you will first have to understand what content marketing is and how it operates. Many businesses and marketers completely misunderstand these concepts and end up using it haphazardly, producing no meaningful results through their content marketing efforts.
According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This method goes entirely against traditional marketing efforts. Digital marketing, or marketing conducted over a digital environment, can be separated into two major categories.
The Two Different Marketing Strategies
Outbound marketing, or sometimes known as interruption marketing, is how businesses were promoting their products and services before the internet. This method is still in use today, even over the internet. It consists of techniques such as advertising, promotions, PR, email spamming, direct mail, cold calling, sales, etc. Unfortunately, this marketing strategy tends to backfire, leading many consumers to suffer from a phenomenon known as ad fatigue.
Inbound marketing is a marketing technique that aims to draw in customers to products and services by providing them with something of value in exchange for their business. Content marketing, social media marketing, video content marketing, branding, and SEO are some examples of inbound marketing. One of the significant benefits of inbound marketing is that it’s less intrusive than outbound, allowing customers to come in of their own accord.
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