@Chanel ’s film for its resort 2020 collection features a cast of five women who are preparing to embark on a journey in either relaxed or hurried manners. As Chanel looks towards the possibilities of travel, the brand is also making its own move, as it ushers in the first runway collection designed by creative director Virginie Viard.
"Chanel's use of trains and a train station backdrop for their latest resort collection campaign and runway show provides both the air of romantic fantasy travel – even if the reality of train travel is rarely glamorous – and of everyday work-life practicality," said Daymon Bruck, CCO/partner of The O Group, New York. "By using an idealized or everyday environment like a train station, Chanel creates a conceptual connection between prestige and the reality of modern working and travel life – a pragmatic place where these pieces will likely live or die. I love how Caroline de Magriet’s character in the campaign video goes even further to communicate this down-to-earth reality of travel and work life – her character not quite getting it together while the other models, flawless in every detail, make it look so easy and keep the viewer connected to the idealized fashion dream." - @DaybyDayCreative - 57 minutes ago