Start With Why by Simon Sinek.
“People don’t buy what you do,they buy WHY you do it”.
Simon Sinek teaches an important lesson that all business owners, marketers and team leaders need to know.
He believes that “there are only two ways to influence human behavior: you can manipulate it or inspire it”.The fact is that not everyone in a position of authority is a leader.A true leader is “able to create a following of people who act not because they are inspired”. One inspires people through ensuring their WHY is at the Centre of the communication.
From a sales point of view,Simon states that, “people don’t buy WHAT you do, they buy WHY you do it”.From an employer’s perspective, “companies with a strong sense of WHY are able to inspire their employees”.
I loved the fact that Simon gave practical examples of brands, people or companies with a clear WHY & those without.
Apple was used as an example of a company with a clear WHY.Steve Jobs was an inspiring leader with a clear WHY which resulted in customers & employees buying into his vision.One of the reasons why products with a clear WHY are successful is because they “give people a way to tell the outside world who they are & what they believe “. Products with a why become a symbol and by using that product, a consumer is making a statement about themselves. •••••••••••••••••••••
A business can’t be formed with just a witty person. For a WHY person to be successful, they’ll need a HOW- person ( someone who will turn the vision into reality). Every Entrepreneur should read this!
- For a logo to become a symbol,people must be inspired to use that logo to say something about who they are.
- No matter how inspiring a dream may be, a dream that can’t come to life stays a dream.
13 down, more to go (June ‘19).
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