When you remove friction from the sales process you make buying easier for your clients which increase sales and leads to your building company becoming 'overbooked'.
One way to do this is by reviewing and improving your existing processes. Look to implement automation wherever possible in order to eliminate bottlenecks and increase efficiency.
Social proof is another way to make the buying process easier for your prospects. A natural human condition is to look for shortcuts that allows our brain to do less work and save calories, it’s part of our survival instinct.
This is why reviews, case studies and testimonials are so important. They allow us to reduce the amount of time spent researching different companies because we can simply go by the recommendation of a trusted friend or family member.
Also, it’s why referrals are so much more likely to proceed to a contract at a higher margin than an opportunity created from paid advertising.
Another way to remove friction from the sales process is by operating a display home. Display homes provide an ideal opportunity for busy consumers to walk in and engage in a high level conversation at a time that suits them.
When you master convenience, you tip the scales on the demand and supply balance in your favour. ⚖️ - 17 minutes ago