A Common Misconception: Water aerobics is exclusively for Old People. Let me address this lightly. 🤔
Water exercise is proven effective for ANYONE seeking gentler, non-impact, strength conditioning and cross-training. Why the perception then? Grab a gym schedule.
Take a look at aquatic class availability.
👀 💧Notice, lap pool swim is prioritized daily, particularly at prime time, the hours before or after work.
💧Water exercise classes are seldom, if ever, scheduled during prime hours. Only competitive swim-focused training may apply.
💧So aqua classes are largely relegated to weekdays bet. 9am-12pm, 4-6pm. Hmmm... Who has the most flexibility to attend at these times? 🤔 Thats right, retirees. #catch22
This corporate action limits programs, options & pool access for...
💧any non-competitive swimmer
💧anyone wanting a pool class at the most popular times.
The consequence: Full-time professionals and students, younger adults, are less likely to discover aquatic programs. And when they do attend, they need to be comfortable with the regulars who the gym has cultivated.
As an industry, the only way to impact ageist perceptions of aquatic fitness is to program outside of the margins. Schedule a class at a time young members can attend, program it accordingly, defy convention. The reward is there if you are willing to be a disruptor. #TryIt - 1 day ago